High Fashion Average Woman

So, for close to a year now I’ve been enrolled in ShoeDazzle, JustFab, and ShoeMint, three of the Internet-based shoe clubs that trade on celebrity endorsement to sell shoes ranging from $39.99 to $79.99.   To be honest, I haven’t orded a thing from any of them.  Here’s why:

UPDATE 2/22/13: Go here to read how ShoeDazzle.com has made many big changes, including Rachel Zoe as their Chief Stylist ShoeDazzle boasts Kim Kardashian as its celebrity spokesperson and offers bags and jewelry as well as shoes.  I have been less than impressed with the styles of the shoes–either high-high heels or flats–and the quality of the materials.  Usually I will magnify and inspect the shoes further, and find that the workmaship is on par with a pair of man-made material shoes that I might find at another low-cost all retailer.  The bags and jewlery too do not impress.

 JustFab  provides members with style videos from Kimora Lee Simmons, and rocker chic styles from IronFist and Avril Lavigne’s Abbey Dawn brand.  Now, I’ve got to say that I love the Iron Fist shoes (not so much the co-ordinating bags) but with my clubbing days behind me, a kitschy IronFist purchase doesn’t make sense for me.  There are a bit on the high price side as well.  The quality of many of the offerings also seems equal to mall-based low-cost retailers and mid-price department stores.  Not for me, but if you’re a quirky rocker girl, have fun!

ShoeMint  sucked me in after I enrolled in StyleMint, the tee shirt club fronted by the Olsen twins.  ShoeMint’s celebrity is Rachel Bilson–who I know mostly from that Magnum Ice Cream commercial.  But ShoeMint doesn’t need celebrities:  the shoes are gorgeous, high quality, runway-styled beauties.  If it says they are suede, you can bet you’ll get suede.  As if that wasn’t enough,  top shoe designer/craftsman Steve Madden worked with Bislson and stylist Nicole Chavez to produce the styles  (I am a major Steve Madden shoe fan.  Perhaps the

Love these ’20′s inspired suede beauties! The Lorena from Shoemint.

most comfortable heels in my collection are from Steve Madden. The quality can’t be beat.)   And if I had the $79.98,  I would order this pair post haste!  However, being mostly a humble blogger and writer, my budget is drastically restricted this year.  Although given the visible quality and craftsmanship of  ShoeMint’s offerings, I would be more likely to buy from this club than the others.

So, that’s my final word on shoe clubs until I actually order something from ShoeMint (or somebody sends me a pair Never know.  A girl can wish, can’t she? )

Tags: Abbey Dawn, average woman, Avril Lavigne, Celebrities, cool stuff, ecommerce, kim kardashian, Kimora Lee Simmons, Rachel Bilson, ShoeDazzle, ShoeMint, shoes, Steve Madden, style