Have you ever been completely pissed that the local drugstore or retailer no longer carries your favorite L’Oreal eye shadow, lipstick, or make up shade? Have you immediately assumed that the color cosmetics product was discontinued? What about other L’Oreal products that you wanted to purchase but couldn’t find at any local store? Before you give up, first take a moment to check out L’Oreal Paris’s newly revamped global e-commerce platform!
There’s so much to explore on this site (besides finding those shades you can’t find in the store.) You can create an account to receive offers and other perks, register for the Gold Rewards program for L’Oreal hair care products, and read lots of great beauty-related content.
Now, from a design perspective, the site is set up so that it is flexible enough to be used across a variety of devices–from your laptop, to your smartphone, to your tablet. By personalizing users experience across platforms, the company seeks to keep you coming back to their site no matter what device you use to access it.
Pretty smart! And a nice perk for all of us who are updating our communication devices at the speed of light (or so it feels.) This way we will not have to purchase or download a new app, import our info or re-register. All our info, and L’Oreal’s content, is there, whenever and wherever we want it.
It certainly beats driving all over Creation to track down a Pink Tulle eye shadow and Drumbeat Red lipstick, that’s for sure!
- L’Oreal Seeks Greater Consumer Interactivity with New Website (earthyessences.wordpress.com)